There’s a brand new CEO at TodayTix, although he’s undoubtedly not new to the corporate — Chairman Brian Fenty is changing into chief govt, whereas his co-founder (and the earlier CEO) Merritt Baer is changing into the Head of Europe.
TodayTix sells theater tickets in cities throughout the United States (together with New York, Chicago and San Francisco), however its European presence is at present restricted to London. Fenty mentioned there’s “a huge opportunity to go to some of the arts capitals of Europe — Paris, Hamburg, Vienna.”
“Who better to lead that charge than my partner in crime?” he added. “This is just the beginning of our European chapter.”
Fenty additionally characterised the management change as an extension of his present partnership with Baer, who he mentioned has an “aggressive operational tenacity.”
That operational focus was essential to get TodayTix off the bottom, and it’s now wanted for the European growth. Meanwhile, Fenty mentioned that as chairman, he spent extra time on technique and partnerships, and people will proceed to be his focus as CEO.
TodayTix has additionally been evolving as a enterprise. Fenty mentioned that whereas it was simple to explain the service as a cellular model of New York’s TKTS cubicles, giving customers entry to last-minute, discounted theater tickets, it’s really expanded past that. Now it sells tickets as much as 30 days prematurely, with half of them bought at full value. (Fenty mentioned that whether or not a ticket is bought at a reduction or at full value, TodayTix is promoting essentially the most inexpensive tickets out there: “We will never be beat on price.”)
In addition, TodayTix is not purely targeted on theater. As Fenty put it, “We’re still trying to connect global culture lovers to theater, but our definition of theater has expanded to include comedy, dance, philharmonic music, improv. That’s come from our learnings launching in cities like Chicago, where if you don’t have Second City, or in LA, if you don’t have the Hollywood Bowl, you’re not a culture app.”
Fenty mentioned TodayTix now has three.6 million customers who’ve used the app to buy $150 million in tickets. Looking forward, he mentioned the crew is considering what else it might provide customers both earlier than or after going to the theater.
TodayTix has made another govt hires lately, together with bringing on Jerrell Jimerson (previously SVP of Digital at iHeartRadio and PayPal) as its first chief product officer, and Craig Coffman (beforehand CTO of Reserve) as its first CTO.
Featured Image: TodayTix
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