Poor Bing. Microsoft’s underdog search engine used to have a quiet residence on iOS and Spotlight for the Mac, however Apple right now stated in an announcement to that it is parting methods with Bing for many search companies.
Instead, Apple is popping to the common-as-air search engine from the oldsters in Mountain View.
“Switching to Google as the web search provider for Siri, Search within iOS and Spotlight on Mac will allow these services to have a consistent web search experience with the default in Safari,” Apple’s assertion stated, emphasizing the attraction of uniformity.
But Apple is not embracing Google in its entirety. Bing will nonetheless be the default engine for picture searches for each Siri and Spotlight, probably as a result of Bing’s searches aren’t as curated as Google’s (which, amongst different issues, makes it an enormous hit ).
No going again
Video searches, relatively pragmatically, will default to YouTube searches. Keep in thoughts that is nonetheless technically a win for Google.
And for those who do not like Google and wish to change it again? Too dangerous. iOS will not allow you to change the default engine for Siri, though you may work round it and flat-out ask Siri to seek for one thing on Bing.
Apple did not give any causes for the swap aside from the will for consistency, but it surely’s doable cash was concerned.
As first reported, the Bernstein analysis agency made a splash in August when it recommended Google could possibly be paying Apple as a lot as $three billion a yr to stay the default search engine on Safari for iPhones and iPads.
In that context, possibly Google’s simply making an attempt to get a bit of extra bang for its seemingly bottomless bucks.
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