Twitter has an unlaunched tweetstorm feature



Subverting the 140 character restrict by chaining tweets collectively right into a cohesive “tweetstorm” takes some know-how, otherwise you’ll screw it up. Luckily Twitter has constructed however not but launched a characteristic for simply composing tweetstorms. Hidden inside the present Android app is a option to write out a tweetstorm and see it damaged into distinct tweets, then tweet them unexpectedly.

By institutionalizing tweetstorms with a graphic person interface, Twitter might make sharing expanded ideas extra accessible to everybody. Whether it’s telling a suspenseful story, stringing collectively breaking information information, or occurring a long-winded rant that ought to have been a weblog put up, tweetstorms allow you to distribute deeper and extra nuanced content material.

Under the pseudonym Devesh Logendran, a Twitter person handed on their sighting of the tweetstorm characteristic to TNW’s Director of social media Matt Navarra. Twitter instructed us “No comment to share on the record” once we requested concerning the characteristic that refers to tweetstorms as “threads”. We don’t have any further data on if or when this characteristic will ever launch, however have realized that it’s not presently accessible for public testing.

Popularized by tech investor Marc Andreessen, coined by fellow VC Chris Dixon, and vilified by BuzzFeed’s Charlie Warzel, tweetstorms have been a Twitter energy person trick since not less than 2014.

Typically, it is advisable know to answer to you earlier tweet one after the other to construct a tweetstorm, not simply tweet individually or reply the primary tweet. Lots of people make these errors, inflicting their storms to get damaged up within the timeline.

Whether making tweetstorms simpler is nice for the knowledge density and consumption tendencies of Twitter is up for debate.

Some assume it’s best to both condense your ideas right into a tweet or two, or proper a separate weblog put up and hyperlink to it. Others assume the serialized format can supply a particular studying expertise and attain a wider viewers than an offsite weblog. Either means, the Twitter sorting algorithm deemphasizes content material with weak suggestions, so if tweetstormers are boring their viewers, they’ll pay the worth in visibility.

But certainly one of Twitter’s core issues is that it doesn’t really feel approachable for the common joes and janes, resulting in its weak person development the previous couple of years. Seeing tweetstorms and never understanding how they work, or messing up if you attempt your self can discourage individuals from sticking with the app.

Twitter’s already made a sensible push to simplify itself in different methods, like dropping media embeds or usernames in replies from the character rely. Launching a tweetstorm button might take away another complicated block from the wall dividing Twitter from the mainstream.


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