Twitter is testing longer tweets up to 280 characters


We’ve all been there. You omit an important phrase or resort to “bc” or just do not ship a tweet as a result of you’ll be able to’t get the nuance of your message throughout in 140 characters. The character restrict has been a significant sticking level for Twitter and its customers, however immediately, that adjustments. Sort of.

Twitter has introduced that it is operating a small take a look at during which the character restrict of tweets will develop from 140 to 280. That’s double the characters customers have up till now been afforded to play with.

The purpose for the change, Twitter explains in a weblog put up, is that in some languages, particularly Chinese, Japanese and Korean, customers are capable of convey a message with fewer characters. In different languages, reminiscent of English, it usually takes many extra characters to precise the identical message. 

Twitter has discovered that simply zero.four% of tweets in Japanese hit the 140-character restrict. By distinction, 9% of tweets in English do. Most tweets in Japanese are 15 characters lengthy, Twitter stated, whereas in English, tweets common 34 characters.

Twitter’s change is about giving all customers around the globe ample room to tweet, which ought to result in a rise within the variety of tweets being despatched total.

“Our research shows us that the character limit is a major cause of frustration for people Tweeting in English, but it is not for those Tweeting in Japanese,” Twitter stated. “Also, in all markets, when people don’t have to cram their thoughts into 140 characters and actually have some to spare, we see more people Tweeting – which is awesome!”

The prolonged character restrict is being examined in all languages “impacted by cramming”, Twitter stated, which means Chinese, Japanese and Korean will not be included within the take a look at.

Twitter maintains it’s nonetheless all about brevity, and 280-character restrict permits it to maintain delivering info in bite-size posts.

TechRadar editor John McCann is without doubt one of the fortunate ones to have been included in Twitter’s take a look at. He notes there is a new icon to indicate you whenever you’re nearing the 280-charcater restrict. A circle subsequent to the “Tweet” button fills up as you sort, turning orange and displaying a countdown as you attain the restrict and crimson whenever you’ve gone over.

An enormous change for Twitter

It appears all however a on condition that Twitter will roll the longer character restrict out as an official function to each person, however it’s, properly, taking the time to check this out with a small group, collect suggestions and knowledge, and go from there. 

CEO Jack Dorsey tweeted in regards to the change, calling it “a big move” that maintains the spirit of Twitter.

Twitter’s lack of ability to develop its customers has turn into a normal, embarrassing narrative for the service, however the firm has just lately launched quite a lot of adjustments designed to maintain customers from leaving in addition to entice new ones.  

These adjustments embrace taking a harder stance on trolls and abuse, not counting @usernames in opposition to a reply’s character depend, and permitting customers to connect images and hyperlinks with out these impacting tweet character limits. 

As Twitter appears to shed a few of its quirky guidelines and awkward limitations, it may very well be on its approach to sustained progress. 

But if longer tweets do not do it, Twitter could have to think about the change everybody actually appears to need: editable tweets.


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