Video was the fastest-growing advert format in current months, in response to a brand new report from cellular advert firm Smaato.
Smaato says it examined the greater than 1.5 trillion advert impressions that it served within the second quarter of 2017 and located that video advert spending was up 142 p.c from Q1. And that’s after Q1 represented a 14 p.c enhance from the ultimate quarter of final yr. (This fall tends to be the largest interval for advert spending.)
Native promoting, in the meantime, grew 50 p.c quarter-over-quarter.
The hottest advert format for video was full-screen interstitials, Smaato says. The report additionally takes a more in-depth take a look at rewarded video codecs (the place you watch an advert for in-game or in-app rewards), the place impressions grew 96 p.c and advert spending elevated by 153 p.c.
Looking past video, the report says Android accounted for 57 p.c of spending by the Smaato platform, however iPhone homeowners generated almost twice as a lot income per consumer for publishers. And throughout platforms, in-app advertisements represented 94 p.c of whole spending, a brand new report.
Featured Image: Mix3r/Shutterstock
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