EEVO‘s aim, within the phrases of co-founder and CEO Alejandro Dinsmore, is “democratizing the creation and delivery of immersive experiences.”
In different phrases, the Brooklyn startup goals to assist publishers and different content material creators construct digital actuality experiences for smartphones with out making a giant funding. In reality, to make use of EEVO’s “Composer,” they solely want 360-degree video and different media property — no programming required.
EEVO first raised $1 million in angel funding in 2015. Since then, it participated in Techstars NYC and lately closed one other $1.three million in funding from Eagle Advisors, FundersClub, 37 Angels and others.
It additionally offered the know-how behind the brand new Taster smartphone app from the BBC, which affords digital actuality experiences tied to BBC reveals like Planet Earth II.
“The technology EEVO supply for our BBC Taster VR app for iPhone and Android makes creating interactive 360 video a lot easier than it has been before,” mentioned BBC Senior Product Manager David Johnston in a press release. “The Composer window is simple enough that a content producer can use it but has enough complexity that we can try exciting new formats for the medium.”
Dinsmore mentioned that publishers just like the BBC are much less centered on attracting an enormous viewers for his or her VR initiatives, and extra on seeing how folks reply as they experiment. And when that’s the aim, it makes much less sense to spend tons of of 1000’s of on a single mission — as an alternative, publishers want to seek out instruments that enable them to create VR content material shortly and persistently.
“One of the interesting shifts that we see in the ecosystem is the alignment between expectations and reality is much closer,” Dinsmore mentioned. “People are looking to build an internal capability around creating compelling experiences in VR and AR, rather than trying to get 1 million downloads of a VR app.”
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